Why This Book Matters Now

The world is moving faster than our relationships can keep up. We’re connected to everyone—and known by no one. The GENUINE Advantage challenges the myth that high performance and deep relationships can’t coexist. It’s a story for leaders, parents, coaches, and educators who are tired of winning on paper but losing peace, purpose, and connection in real life.

Whether you lead a team, a classroom, a business, or a family, this book gives you a proven framework for thriving together—one baton, one relationship, one genuine moment at a time.

Who This Book Is For

If you’ve ever experienced success that left you longing for something different—or worried you have to choose between relationships and career—this book gives you a practical framework you can apply right now.

Team Leaders Coaches & Educators Parents & Mentors Values-Driven Executives Young Professionals Individuals Striving for More

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Life principles from a 15+ year executive at Fortune Top-20 companies Trusted by leaders & coaches across industries Backed by research-aligned principles

What Early Readers Are Saying

Early readers call The GENUINE Advantage “inspiring,” “eye-opening,” and “the leadership story we needed.”

“This book stopped me in my tracks. It’s more than a leadership story—it’s a mirror for how I’m living and leading every day.”

— Sarah L., Executive Coach

“A rare combination of heart and strategy. I’m rethinking what success looks like—for my team and my family.”

— Michael D., Business Leader

“Couser names what every leader feels but rarely says—our pace is unsustainable. This is the antidote.”

— Danielle R., Educator & Mentor

“The batons metaphor will stick with me for years. A simple, brilliant picture of healthy relationships in motion.”

— David H., Nonprofit Director

About the Author

Jonathan Couser is the founder of ARCH Impacts and creator of the GENUINE™ Framework. Before ARCH, he spent 15+ years as an executive at Fortune Top-20 companies, where he led innovation initiatives and built high-trust, high-performance teams—earning year-over-year 100% manager effectiveness scores.

His debut fable, The GENUINE Advantage, distills that track record into a practical story: how to deliver results and protect the relationships that make them last. Jonathan writes, coaches, and speaks on leadership that feels human, sustainable, and real.

Outside of work, Jonathan is a happily married father of five, a dedicated community coach, and an award-winning mentor.

15+ Years Executive Leadership Fortune Top-20 Experience YoY 100% Manager Effectiveness Innovation Delivery

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